Consumer Banking: Customer Experience

Course Author:Intuition Know-How
Course Duration:135

For consumer (retail) banks that succeed in delivering superior customer service and experience, the rewards can be significant in terms of cross-selling opportunities, less price sensitivity on the part of customers, and the recruitment of active advocates for the bank.

This course examines the techniques and metrics employed to ensure high levels of customer service and retention, going beyond traditional customer service to explore the wider realm of customer experience (the sum total of all bank-customer interactions).

Languages:American English

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