Le rôle stratégique du marketing
Does competition in your market scare you? Is interpreting new markets increasingly difficult? Do you wonder why you recognise some companies or products more easily than others? In this course, you will learn to use strategic marketing to drive sales, increase market share and profitability, and develop customer loyalty.
Les Dix Dimensions de la Qualité de Service
Are you sure you’re offering all-round quality service? Or sometimes when there’s not much time available, do you overlook some detail? Is your customer…always right? With this course, you will learn the ten dimensions of service, so you can manage any situation with professionalism and go beyond your customers’ expectations.
Gestion du temps dans la vente
Each year, there are roughly 255 working days, although this varies depending on countries, with any local holidays that are observed. This number becomes fewer still when we take into account holiday allowance and time-off taken to recover from illness. Suffice to say that time is precious in sales. The question is: Are you managing […]
Comprendre les besoins des clients
Have you ever been in a situation where someone wants to “sell” their solution to a problem, without bothering to find out what your real need is? And have you had the feeling you are not being listened to or understood? In this course, you will learn to understand what type of customer you have […]
Comprendre les relations
Do you feel that you don’t understand what the other person is trying to say? Do you think you understand what the other person wants to say, but you realise that you have got the wrong end of the stick? This course will help you avoid misunderstandings, faux pas, and communication difficulties in your interactions […]
Vente incitative et vente croisée
Pour les gestionnaires de comptes, la vente additionnelle et la vente croisée sont des techniques proactives qui aident à renforcer la relation client, à créer des opportunités de croissance et à augmenter le chiffre d'affaires global.
Communication verbale pour la vente
L'une des formes de communication les plus couramment utilisées est la parole ou la communication verbale. Ce que nous disons et la manière dont nous le disons peuvent avoir un impact sur la conclusion ou l'échec d'une vente.
Polyvalence et multitâche
Dans ce cours, vous apprendrez les points clés pour être ouvert d'esprit et apprendre à devenir plus polyvalent et proactif, en acquérant les outils nécessaires pour vous adapter à des marchés, des entreprises et des processus en constante évolution.
Communication Visuelle pour la Vente
Dans la vente, les compétences en communication visuelle sont précieuses pour les vendeurs, car elles peuvent améliorer l'impact global et l'efficacité du message et du processus de vente.
Qu'est-ce qu'un projet et comment est-il géré ?
“We are rapidly losing ground on our competitors; we need to create a new service!” “We don’t have the budget for that in our division!” “How can we develop an international perspective when we have always been locally focussed business?” “The people we need to collaborate with are always busy with their own activities…” If […]