{"id":4212,"date":"2026-05-01T20:49:25","date_gmt":"2026-05-01T20:49:25","guid":{"rendered":"https:\/\/plusdynamique.net\/elearning\/the-strategic-role-of-marketing\/"},"modified":"2026-07-15T15:22:01","modified_gmt":"2026-07-15T15:22:01","slug":"the-strategic-role-of-marketing","status":"publish","type":"elearning","link":"https:\/\/plusdynamique.net\/fr\/elearning\/the-strategic-role-of-marketing\/","title":{"rendered":"Le r\u00f4le strat\u00e9gique du marketing"},"content":{"rendered":"<p>La concurrence sur votre march\u00e9 vous fait-elle peur ? L'interpr\u00e9tation de nouveaux march\u00e9s est-elle de plus en plus difficile ? Vous demandez-vous pourquoi vous reconnaissez certaines entreprises ou certains produits plus facilement que d'autres ?<\/p>\n<p>Dans ce cours, vous apprendrez \u00e0 utiliser le marketing strat\u00e9gique pour stimuler les ventes, augmenter la part de march\u00e9 et la rentabilit\u00e9, et d\u00e9velopper la fid\u00e9lit\u00e9 de la client\u00e8le.<\/p>","protected":false},"excerpt":{"rendered":"<p>Does competition in your market scare you? Is interpreting new markets increasingly difficult? Do you wonder why you recognise some companies or products more easily than others? In this course, you will learn to use strategic marketing to drive sales, increase market share and profitability, and develop customer loyalty.<\/p>","protected":false},"featured_media":0,"template":"","categories":[20],"class_list":["post-4212","elearning","type-elearning","status-publish","hentry","category-business-skills"],"acf":[],"_links":{"self":[{"href":"https:\/\/plusdynamique.net\/fr\/wp-json\/wp\/v2\/elearning\/4212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plusdynamique.net\/fr\/wp-json\/wp\/v2\/elearning"}],"about":[{"href":"https:\/\/plusdynamique.net\/fr\/wp-json\/wp\/v2\/types\/elearning"}],"version-history":[{"count":1,"href":"https:\/\/plusdynamique.net\/fr\/wp-json\/wp\/v2\/elearning\/4212\/revisions"}],"predecessor-version":[{"id":9392,"href":"https:\/\/plusdynamique.net\/fr\/wp-json\/wp\/v2\/elearning\/4212\/revisions\/9392"}],"wp:attachment":[{"href":"https:\/\/plusdynamique.net\/fr\/wp-json\/wp\/v2\/media?parent=4212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plusdynamique.net\/fr\/wp-json\/wp\/v2\/categories?post=4212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}